POISON FROG® was found in New Delhi in 2022, by SAGNIK BAIDYA with a single belief, streetwear should be more than clothing. It should be a voice. A mirror of who we are, what we feel, and how we move through the world.

We draw from life itself, the chaos and the calm, the beauty and the struggle, the stories that connect us all. Each piece is built with intention. For us, clothing is not about trends. It’s about identity. About owning your space, your emotions, your truth and wearing it unapologetically.

BORN FROM PURE CONVICTION. NO INVESTORS.
NO SHORTCUTS.
NO BACKUP PLAN.
JUST VISION, GRIT, AND THE
REFUSAL TO COMPROMISE.

Our journey has been one of constant learning. From small-town beginnings to exploring the world, from trekking through Himalayan villages to studying design and art in global cities, every step added a new layer of perspective.

WHAT TRULY DEFINES POISON FROG IS AN OBSESSION WITH DETAIL.

Our work is about distilling emotions, cultures, and stories into forms you can wear, so that clothing becomes more than a product.
It becomes identity. It becomes us.

WE ARE POISON FROG.